Cinema 175 Case Study

Meet J.C. Calciano writer, director, creator of movies and web series for LGBTQ audiences around the world. His projects include Steam Room Stories, and the award-winning films Is It Just Me?, eCupid and 10yr Plan.

J.C came to dotstudioPRO with a goal of completing the marketing and P&A loop that he had successful created for the launch of his upcoming film The 10 Year Plan.

J.C had the foresight to use every possible tool and opportunity to his favor. After an Indie-go-go campaign, his Film festival run, the release of his DVD; voted the #1 LGBT DVD in the Amazon store 2015. It was time to release on iTunes and in his own website as well as Facebook.

Powered by dotstudioPRO, it was time to own his audience in the places he hadn't been able to, Facebook. Working with the team at dotstudioPRO J.C was able to effectively market and engage his audience in Facebooks walled garden. To J.C. surprise almost 40% of his films purchase came through the use of dotstudioPRO's facebook marketing channel extension.

Here is how:

Cinema175 FB page - VOD purchase

Across his other FB pages - VOD Live